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  • A breakthrough in management thinking, “weird ideas” can help every organization achieve a balance between sustaining performance and fostering new ideas. To succeed, you need to be both conventional and counterintuitive.

    Creativity, new ideas, innovation—in any age they are keys to success. Yet, as Stanford professor Robert Sutton explains, the standard rules of business behavior and management are precisely the opposite of what it takes to build an innovative company. We are told to hire people who will fit in; to train them extensively; and to work to instill a corporate culture in every employee. In fact, in order to foster creativity, we should hire misfits, goad them to fight, and pay them to defy convention and undermine the prevailing culture. Weird Ideas That Work codifies these and other proven counterintuitive ideas to help you turn your workplace from staid and safe to wild and woolly—and creative.

    In Weird Ideas That Work Sutton draws on extensive research in behavioral psychology to explain how innovation can be fostered in hiring, managing, and motivating people; building teams; making decisions; and interacting with outsiders. Business practices like "hire people who make you uncomfortable" and "reward success and failure, but punish inaction," strike many managers as strange or even downright wrong. Yet Weird Ideas That Work shows how some of the best teams and companies use these and other counterintuitive practices to crank out new ideas, and it demonstrates that every company can reap sales and profits from such creativity.

    Weird Ideas That Work is filled with examples, drawn from hi- and low-tech industries, manufacturing and services, information and products. More than just a set of bizarre suggestions, it represents a breakthrough in management thinking Sutton shows that the practices we need to sustain performance are in constant tension with those that foster new ideas. The trick is to choose the right balance between conventional and "weird"—and now, thanks to Robert Sutton's work, we have the tools we need to do so.
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    Weird Ideas That Work 11 1/2 Practices for Promoting Managing and Sustaining Innovation eBook Robert I Sutton Reviews :



    A breakthrough in management thinking, “weird ideas” can help every organization achieve a balance between sustaining performance and fostering new ideas. To succeed, you need to be both conventional and counterintuitive.

    Creativity, new ideas, innovation—in any age they are keys to success. Yet, as Stanford professor Robert Sutton explains, the standard rules of business behavior and management are precisely the opposite of what it takes to build an innovative company. We are told to hire people who will fit in; to train them extensively; and to work to instill a corporate culture in every employee. In fact, in order to foster creativity, we should hire misfits, goad them to fight, and pay them to defy convention and undermine the prevailing culture. Weird Ideas That Work codifies these and other proven counterintuitive ideas to help you turn your workplace from staid and safe to wild and woolly—and creative.

    In Weird Ideas That Work Sutton draws on extensive research in behavioral psychology to explain how innovation can be fostered in hiring, managing, and motivating people; building teams; making decisions; and interacting with outsiders. Business practices like "hire people who make you uncomfortable" and "reward success and failure, but punish inaction," strike many managers as strange or even downright wrong. Yet Weird Ideas That Work shows how some of the best teams and companies use these and other counterintuitive practices to crank out new ideas, and it demonstrates that every company can reap sales and profits from such creativity.

    Weird Ideas That Work is filled with examples, drawn from hi- and low-tech industries, manufacturing and services, information and products. More than just a set of bizarre suggestions, it represents a breakthrough in management thinking Sutton shows that the practices we need to sustain performance are in constant tension with those that foster new ideas. The trick is to choose the right balance between conventional and "weird"—and now, thanks to Robert Sutton's work, we have the tools we need to do so.

    ebook,Robert I. Sutton,Weird Ideas That Work 11 1/2 Practices for Promoting, Managing, and Sustaining Innovation,Free Press,Decision Making Problem Solving,Management - General,Organizational Behavior,BUSINESS ECONOMICS,BUSINESS ECONOMICS / Decision-Making Problem Solving,BUSINESS ECONOMICS / Management,BUSINESS ECONOMICS / Organizational Behavior,Business Economics/Decision Making Problem Solving,Business Economics/Entrepreneurship,Business Economics/Organizational Behavior,Business Economics/Strategic Planning,Business / Economics / Finance,Business strategy,Business/Economics,Decision Making Problem Solving,Decision-Making Problem Solving,EXECUTIVE MANAGEMENT,Entrepreneurship,GENERAL,General Adult,Management,Management - General,Non-Fiction,Organizational Behavior,Strategic Planning,United States,management thinking; weird ideas; innovative companies; creative leadership; problem solving; unusual business strategies; innovative business strategies; innovative management strategies; business management; innovation at work,BUSINESS ECONOMICS / Decision-Making Problem Solving,BUSINESS ECONOMICS / Management,BUSINESS ECONOMICS / Organizational Behavior,Business Economics/Decision Making Problem Solving,Business Economics/Entrepreneurship,Business Economics/Organizational Behavior,Business Economics/Strategic Planning,Entrepreneurship,Strategic Planning,Business / Economics / Finance,Executive Management,Business Economics,Business/Economics,Business strategy

    Weird Ideas That Work 11 1/2 Practices for Promoting, Managing, and Sustaining Innovation - edition by Robert I. Sutton. Download it once and read it on your device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading Weird Ideas That Work 11 1/2 Practices for Promoting, Managing, and Sustaining Innovation.


     

    Product details

    • File Size 993 KB
    • Print Length 224 pages
    • Publisher Free Press (March 2, 2002)
    • Publication Date March 2, 2002
    • Sold by Simon and Schuster Digital Sales Inc
    • Language English
    • ASIN B000FC0WLK
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